\u60a8\u597d,\u73b0\u5728\u6c49\u683c\u6765\u4e3a\u5927\u5bb6\u89e3\u7b54\u4ee5\u4e0a\u7684\u95ee\u9898\u3002\u6839\u636e\u521b\u65b0\u6269\u6563\u7406\u8bba,\u5728\u521b\u65b0\u6269\u6563\uff0c\u4ec0\u4e48\u662f\u521b\u65b0\u6269\u6563\u7406\u8bba\u76f8\u4fe1\u5f88\u591a\u5c0f\u4f19\u4f34\u8fd8\u4e0d\u77e5\u9053,\u73b0\u5728\u8ba9\u6211\u4eec\u4e00\u8d77\u6765\u770b\u770b\u5427\uff01<\/p>\n
1\u3001\u521b\u65b0\u6269\u6563\u7406\u8bba\u662f\u4f20\u64ad\u6548\u679c\u7814\u7a76\u7684\u7ecf\u5178\u7406\u8bba\u4e4b\u4e00\uff0c\u7531\u662f\u7f8e\u56fd\u5b66\u8005\u57c3\u5f17\u96f7\u7279\u00b7\u7f57\u6770\u65af\uff08E.***.Rogers\uff09\u4e8e20\u4e16\u7eaa60\u5e74\u4ee3\u63d0\u51fa\u7684\u4e00\u4e2a\u5173\u4e8e\u901a\u8fc7\u5a92\u4ecb\u529d\u670d\u4eba\u4eec\u63a5\u53d7\u65b0\u89c2\u5ff5\u3001\u65b0\u4e8b\u7269\u3001\u65b0\u4ea7\u54c1\u7684\u7406\u8bba\uff0c\u4fa7\u91cd\u5927\u4f17\u4f20\u64ad\u5bf9\u793e\u4f1a\u548c\u6587\u5316\u7684\u5f71\u54cd\u3002<\/p>\n
2\u30012\u00a0\u7b80\u4ecb\u7f16\u8f91\u672c\u6bb5\u3000\u3000\u521b\u65b0\u6269\u6563\u7406\u8bba\u662f\u57c3\u5f17\u96f7\u7279\u00b7\u7f57\u6770\u65af\u63d0\u51fa\u7684\u3002<\/p>\n
3\u3001\u7f57\u6770\u65af\u8ba4\u4e3a\uff0c\u521b\u65b0\u662f\u4e00\u79cd\u88ab\u4e2a\u4eba\u6216\u5176\u4ed6\u91c7\u7528\u5355\u4f4d\u89c6\u4e3a\u65b0\u9896\u7684\u89c2\u5ff5\u3001\u5b9e\u8df5\u6216\u4e8b\u7269\uff1b\u521b\u65b0\u6269\u6563\u662f\u6307\u4e00\u79cd\u57fa\u672c\u793e\u4f1a\u8fc7\u7a0b\uff0c\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u4e3b\u89c2\u611f\u53d7\u5230\u7684\u5173\u4e8e\u67d0\u4e2a\u65b0\u8bed\u97f3\u7684\u4fe1\u606f\u88ab\u4f20\u64ad\u3002<\/p>\n
4\u3001\u901a\u8fc7\u4e00\u4e2a\u793e\u4f1a\u6784\u5efa\u8fc7\u7a0b\uff0c\u67d0\u521b\u65b0\u7684\u610f\u4e49\u9010\u6e10\u663e\u73b0\u3002<\/p>\n
5\u3001\u3000\u30001927-1941\u5e74\u8fdb\u884c\u7684\u201c\u827e\u5965\u74e6\u6742\u4ea4\u7389\u7c73\u79cd\u201d\u7814\u7a76\uff08\u7389\u7c73\u65b0\u54c1\u79cd\u63a8\u5e7f\uff09\u901a\u8fc7\u519c\u6c11\u4e2a\u4eba\u8bbf\u95ee\u8868\u660e\u5927\u4f17\u4f20\u64ad\u53ef\u4ee5\u8f83\u56fd\u6709\u529b\u5730\u63d0\u4f9b\u65b0\u7684\u4fe1\u606f\uff0c\u800c\u4eba\u9645\u4f20\u64ad\u5bf9\u6539\u53d8\u4eba\u7684\u6001\u5ea6\u548c\u884c\u4e3a\u66f4\u6709\u529b\u3002<\/p>\n
6\u3001\u3000\u30001962\u5e74\uff0c\u7f8e\u56fd\u65b0\u58a8\u897f\u54e5\u5927\u5b66\u57c3\u5f17\u96f7\u7279\u00b7\u7f57\u6770\u65af\uff08Everett\u00a0M.\u00a0Rogers\uff09\u6559\u6388\u7814\u7a76\u4e86\u591a\u4e2a\u6709\u5173\u521b\u65b0\u6269\u6563\u7684\u6848\u4f8b\uff0c\u51fa\u7248\u4e86\u300a\u521b\u65b0\u6269\u6563\u300b\uff08Diffusion\u00a0of\u00a0Innovations\uff09\u4e00\u4e66\uff08\u7b2c\u4e00\u7248\uff09\uff0c\u4ed6\u8003\u5bdf\u4e86\u521b\u65b0\u6269\u6563\u7684\u8fdb\u7a0b\u548c\u5404\u79cd\u5f71\u54cd\u56e0\u7d20\uff0c\u603b\u7ed3\u51fa\u521b\u65b0\u4e8b\u7269\u5728\u4e00\u4e2a\u793e\u4f1a\u7cfb\u7edf\u4e2d\u6269\u6563\u7684\u57fa\u672c\u89c4\u5f8b\uff0c\u63d0\u51fa\u4e86\u7740\u540d\u7684\u521b\u65b0\u6269\u6563S-\u66f2\u7ebf\u7406\u8bba\u3002<\/p>\n
7\u3001\u3000\u3000\u4e03\u516b\u5341\u5e74\u4ee3\uff0c\u521b\u65b0\u6269\u6563\u7684\u7814\u7a76\u8f6c\u5411\u5728\u793e\u4f1a\u548c\u6587\u5316\u5883\u51b5\u4e2d\u7814\u7a76\u4f20\u64ad\u5a92\u4ecb\u548c\u53d7\u4f17\u3002<\/p>\n
8\u3001\u7f16\u7801\u4e0e\u8bd1\u7801\u3001\u4f20\u5a92\u4e0e\u793e\u4f1a\u53d1\u5c55\u7b49\u6ce8\u91cd\u53cc\u5411\u6027\u548c\u5b8f\u89c2\u5c42\u9762\u7684\u7814\u7a76\u6210\u4e3a\u70ed\u70b9\u3002<\/p>\n
9\u30013\u00a0\u91c7\u7528\u8005\u7f16\u8f91\u672c\u6bb5\u3000\u3000\u2460\u521b\u65b0\u8005\uff1a\u5927\u80c6\u70ed\u8877\u4e8e\u5c1d\u8bd5\u65b0\u89c2\u5ff5\uff0c\u66f4\u89c1\u591a\u8bc6\u5e7f\u7684\u793e\u4f1a\u5173\u7cfb\u3000\u3000\u2461\u65e9\u671f\u91c7\u7528\u8005\uff1a\u5730\u4f4d\u53d7\u4eba\u5c0a\u656c\uff0c\u901a\u5e38\u662f\u793e\u4f1a\u7cfb\u7edf\u5185\u90e8\u6700\u9ad8\u5c42\u6b21\u7684\u610f\u89c1\u9886\u8896\u3000\u3000\u2462\u65e9\u671f\u4f17\u591a\u8ddf\u8fdb\u8005\uff1a\u6df1\u601d\u719f\u8651\uff0c\u7ecf\u5e38\u4e0e\u540c\u4e8b\u6c9f\u901a\uff0c\u4f46\u5f88\u5c11\u5c45\u4e8e\u610f\u89c1\u9886\u8896\u7684\u5730\u4f4d\u3000\u3000\u2463\u540e\u671f\u4f17\u591a\u8ddf\u8fdb\u8005\uff1a\u7591\u8651\u8f83\u591a\uff0c\u901a\u5e38\u662f\u51fa\u4e8e\u7ecf\u6d4e\u5fc5\u8981\u6216\u793e\u4f1a\u5173\u7cfb\u538b\u529b\u3000\u3000\u2464\u6ede\u540e\u8005\uff1a\u56e0\u5faa\u5b88\u65e7\uff0c\u5c40\u9650\u4e8e\u5730\u65b9\u89c2\u5ff5\uff0c\u6bd4\u8f83\u95ed\u585e\uff0c\u53c2\u8003\u8d44\u6599\u662f\u4ee5\u5f80\u7ecf\u9a8c4\u00a0\u521b\u65b0\u8fc7\u7a0b\u7f16\u8f91\u672c\u6bb5\u3000\u3000\u2460\u83b7\u77e5\uff1a\u63a5\u89e6\u521b\u65b0\u5e76\u7565\u77e5\u5176\u5982\u4f55\u52a8\u4f5c\u3000\u3000\u2461\u8bf4\u670d\uff1a\u6709\u5173\u521b\u65b0\u7684\u6001\u5ea6\u5f62\u6210\u3000\u3000\u2462\u51b3\u5b9a\uff1a\u786e\u5b9a\u91c7\u7528\u6216\u62d2\u7edd\u4e00\u9879\u521b\u65b0\u6d3b\u52a8\u3000\u3000\u2463\u5b9e\u65bd\uff1a\u6295\u5165\u521b\u65b0\u8fd0\u7528\u3000\u3000\u2464\u786e\u8ba4\uff1a\u5f3a\u5316\u6216\u64a4\u56de\u5173\u4e8e\u521b\u65b0\u7684\u51b3\u5b9a5\u00a0\u521b\u65b0\u7279\u5f81\u7f16\u8f91\u672c\u6bb5\u3000\u3000\u2460\u76f8\u5bf9\u4f18\u8d8a\u6027\uff1a\u8ba4\u4e3a\u67d0\u9879\u521b\u65b0\u4f18\u8d8a\u4e8e\u5b83\u6240\u53d6\u4ee3\u7684\u65e7\u4e3b\u610f\u7684\u7a0b\u5ea6\u3002<\/p>\n
10\u3001\u3000\u3000\u2461\u517c\u5bb9\u6027\uff1a\u8ba4\u4e3a\u67d0\u9879\u521b\u65b0\u4e0e\u73b0\u6709\u4ef7\u503c\u89c2\u3001\u4ee5\u5f80\u7ecf\u9a8c\u3001\u9884\u671f\u91c7\u7528\u8005\u9700\u6c42\u7684\u5171\u5b58\u7a0b\u5ea6\u3002<\/p>\n
11\u3001\u3000\u3000\u2462\u590d\u6742\u6027\uff1a\u8ba4\u4e3a\u67d0\u9879\u521b\u65b0\u7406\u89e3\u548c\u8fd0\u7528\u7684\u96be\u5ea6\u3002<\/p>\n
12\u3001\u3000\u3000\u2463\u53ef\u8bd5\u9a8c\u6027\uff1a\u67d0\u9879\u521b\u65b0\u5728\u6709\u9650\u57fa\u7840\u4e0a\u53ef\u88ab\u8bd5\u9a8c\u7684\u7a0b\u5ea6\u3002<\/p>\n
13\u3001\u3000\u3000\u2464\u53ef\u89c2\u5bdf\u6027\uff1a\u67d0\u9879\u521b\u65b0\u7ed3\u679c\u80fd\u4e3a\u4ed6\u4eba\u770b\u89c1\u7684\u7a0b\u5ea6\u3002<\/p>\n
14\u30016\u00a0\u7814\u7a76\u6982\u8bba\u7f16\u8f91\u672c\u6bb5\u3000\u3000\u521b\u65b0\u6269\u6563\u7406\u8bba\u662f\u57c3\u5f17\u96f7\u7279\u00b7\u7f57\u6770\u65af\u63d0\u51fa\u7684\u3002<\/p>\n
15\u3001\u7f57\u6770\u65af\u8ba4\u4e3a\uff0c\u521b\u65b0\u662f\u4e00\u79cd\u88ab\u4e2a\u4eba\u6216\u5176\u4ed6\u91c7\u7528\u5355\u4f4d\u89c6\u4e3a\u65b0\u9896\u7684\u89c2\u5ff5\u3001\u5b9e\u8df5\u6216\u4e8b\u7269\uff1b\u521b\u65b0\u6269\u6563\u662f\u6307\u4e00\u79cd\u57fa\u672c\u793e\u4f1a\u8fc7\u7a0b\uff0c\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u4e3b\u89c2\u611f\u53d7\u5230\u7684\u5173\u4e8e\u67d0\u4e2a\u65b0\u8bed\u97f3\u7684\u4fe1\u606f\u88ab\u4f20\u64ad\u3002<\/p>\n
16\u3001\u901a\u8fc7\u4e00\u4e2a\u793e\u4f1a\u6784\u5efa\u8fc7\u7a0b\uff0c\u67d0\u521b\u65b0\u7684\u610f\u4e49\u9010\u6e10\u663e\u73b0\u3002<\/p>\n
17\u3001\u3000\u30001927-1941\u5e74\u8fdb\u884c\u7684\u201c\u827e\u5965\u74e6\u6742\u4ea4\u7389\u7c73\u79cd\u201d\u7814\u7a76\uff08\u7389\u7c73\u65b0\u54c1\u79cd\u63a8\u5e7f\uff09\u901a\u8fc7\u519c\u6c11\u4e2a\u4eba\u8bbf\u95ee\u8868\u660e\u5927\u4f17\u4f20\u64ad\u53ef\u4ee5\u8f83\u56fd\u6709\u529b\u5730\u63d0\u4f9b\u65b0\u7684\u4fe1\u606f\uff0c\u800c\u4eba\u9645\u4f20\u64ad\u5bf9\u6539\u53d8\u4eba\u7684\u6001\u5ea6\u548c\u884c\u4e3a\u66f4\u6709\u529b\u3002<\/p>\n
18\u3001\u3000\u3000\u7f57\u6770\u65af\u7684\u300a\u521b\u65b0\u6269\u6563\u300b\u3000\u30001962\u5e74\uff0c\u7f57\u6770\u65af\u4e0e\u4f11\u6885\u514b\u5408\u7740\u300a\u521b\u65b0\u4e0e\u6269\u6563\u300b\u4e00\u4e66\uff0c\u603b\u7ed3\u4e86\u6709\u5173\u521b\u65b0\u6269\u6563\u7684\u7814\u7a76\u3002<\/p>\n
19\u3001\u8be5\u4e66\u5c06\u521b\u65b0\u6269\u6563\u8fd9\u4e00\u8fc7\u7a0b\u5206\u4e3a\u77e5\u6653\u3001\u529d\u670d\u3001\u51b3\u5b9a\u3001\u786e\u5b9a\u56db\u4e2a\u9636\u6bb5\uff0c\u5e76\u63d0\u51fa\u4e86\u201c\u521b\u65b0\u6269\u6563\u201d\u7684\u57fa\u672c\u5047\u8bbe\u3002<\/p>\n
20\u3001\u3000\u3000\u4e03\u516b\u5341\u5e74\u4ee3\uff0c\u521b\u65b0\u6269\u6563\u7684\u7814\u7a76\u8f6c\u5411\u5728\u793e\u4f1a\u548c\u6587\u5316\u5883\u51b5\u4e2d\u7814\u7a76\u4f20\u64ad\u5a92\u4ecb\u548c\u53d7\u4f17\u3002<\/p>\n
21\u3001\u7f16\u7801\u4e0e\u8bd1\u7801\u3001\u4f20\u5a92\u4e0e\u793e\u4f1a\u53d1\u5c55\u7b49\u6ce8\u91cd\u53cc\u5411\u6027\u548c\u5b8f\u89c2\u5c42\u9762\u7684\u7814\u7a76\u6210\u4e3a\u70ed\u70b9\u3002<\/p>\n
22\u30017\u00a0\u5360\u6bd4\u5206\u7c7b\u7f16\u8f91\u672c\u6bb5\u3000\u3000\u4eba\u4eec\u5728\u8bd5\u7528\u65b0\u4ea7\u54c1\u7684\u6001\u5ea6\u4e0a\u6709\u660e\u663e\u7684\u5dee\u522b\uff0c\u6bcf\u4e00\u4ea7\u54c1\u9886\u57df\u90fd\u6709\u5148\u9a71\u548c\u65e9\u671f\u91c7\u7528\u8005\uff0c\u5728\u4ed6\u4eec\u4e4b\u540e\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u6d88\u8d39\u8005\u5f00\u59cb\u91c7\u7528\u8be5\u521b\u65b0\u4ea7\u54c1\uff0c\u4ea7\u54c1\u9500\u552e\u8fbe\u5230\u9ad8\u5cf0\uff1b\u5f53\u4e0d\u91c7\u7528\u8be5\u4ea7\u54c1\u7684\u6d88\u8d39\u8005\u6240\u5269\u65e0\u51e0\u65f6\uff0c\u9500\u552e\u989d\u5f00\u59cb\u964d\u4f4e\u3002<\/p>\n
23\u3001\u3000\u3000\u2460\u3001\u521b\u65b0\u8005\uff1a2.5%\u3000\u3000\u2461\u3001\u65e9\u671f\u4f7f\u7528\u8005\uff1a13.5%\u3000\u3000\u2462\u3001\u65e9\u671f\u5927\u4f17\uff1a34%\u3000\u3000\u2463\u3001\u665a\u671f\u5927\u4f17\uff1a34%\u3000\u3000\u2464\u3001\u843d\u4f0d\u8005\uff1a16%\u3002<\/p>\n
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